![]() The original working names for the companion cereals were Flint Chips and Rubble Stones, consistent with the appearance of the cereal and The Flintstones' Stone Age imagery. The brand has been one of the most consistent best sellers ever since. Cocoa Pebbles and Fruity Pebbles were simultaneously introduced on the West Coast in 1969 and strong consumer demand led to national distribution. The brand was marketed despite internal concern it would be a fad and not last more than a year. Prior to that time, character licensing had been used for promotion, but there had never been a brand created around a media character. Animation) in an attempt to reinvigorate the children's cereal business for Post Cereals. The Product Group Manager at the time, Larry Weiss, licensed use of The Flintstones for cereal from Hanna-Barbera (now part of Warner Bros. (This greater strength and toughness has been vaguely alluded to the few times that the Flintstones and Rubbles have travelled into their future to the modern day or even past that to the retrofuturistic days of the Jetsons).Fruity Pebbles and Cocoa Pebbles Cereal were reintroductions of a low market-share Post children's cereal brand called Sugar Rice Krinkles. Like all the "cave people" of The Flintstones series, Barney easily performs feats of strength that are superhuman by modern standards, including lifting stone slabs twice his size overhead, and would appear to have a low level of invulnerability compared to a modern human being. ![]() In sequel television series, Barney enters middle age with nary a gray hair as son Bamm Bamm Rubble marries Pebbles Flintstone and, in one continuity, may have become a grandfather. The Flintstones series have never really attempted to follow a single continuity, so both origins are probably true.ĭuring the original television series run, Barney and Betty discovered they were unable to bear children, and in a unique turn of events for 1960s television, chose to adopt a son, in this case the world's strongest toddler Bamm Bamm. In later continuities, the four of them have known each other since children. His courtship with Betty was gentle and sweet, and despite the occasional quarrel, the two of them have remained fiercely protective of each other ever since. In the original series continuity, Barney and Fred met Wilma and Betty while working at a ritzy motel during one of their first summers after graduating from high school. Both Barney and Fred endure teasing from their wives whenever they become disastrously cocky or recklessly naive (a fairly common occurence in a domestic sitcom such as The Flintstones). Similarly, he shows his love for wife Betty not with compliments but with a spontaneous gift of flowers and open displays of affection. His one sore point is when someone accuses him of disloyalty to his friends, and when Barney does lose his temper, watch out!īarney often has trouble expressing his thoughts yet has a natural hands-on genius, such as building a flying machine in his backyard for fun or a money printing press as a harmless practical joke but unable to explain how any of it works. As a consequence, his best friend Fred unconsciously takes advantage of him constantly without either of them realizing it. Though no age is ever given, all four of them appear to be somewhere in their late twenties in the original television series, adults but still a little unseasoned by life and occasionally prone to daydreams, get-rich-quick schemes, and youthful misadventures.Įasygoing and with a forgiving nature, Barney prefers to coast through life without worry, often letting other people take advantage of him just because it's easier than getting upset about it. Bernard "Barney" Rubble is a blond-haired caveman married to Betty Rubble and best friend of neighbors Fred and Wilma Flintstone.
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